CASE STUDY — SELL SIDE

Sector: Technology
Industry: IT Training
Has been acquired by:
Accelebrate, Inc.

Company

 Accelebrate, Inc. (“Accelebrate” or the “Company”) is an industry leading IT training company that provides hands-on, live, technical training on-site and online. Based in Atlanta, Georgia, Accelebrate offers a breadth of training offerings taught by a talented team of independent contractor instructors who are experts in their field and located worldwide. The Company’s client base extends internationally, and Accelebrate has developed long-term client relationships, with leading financial service and technology companies and government agencies.

Situation

Accelebrate was founded in 2002 by Steve Heckler (“Owner”), who developed the Company into a sophisticated provider of IT training services and solutions in a fragmented and competitive market. Over its 20-year history, the Owner had built a strong management team, deep roster of experienced trainers, broad catalog of training courses, and marquee customer relationships, however with only one sales director, the Company’s sales and business development activities were limited. Accelebrate had reached an inflection point and needed a financial or strategic partner that could provide the capital and resources to invest in future sales and marketing resources. The Company had been approached more than two years earlier by a leading software and services focused private equity firm, and once discussions began again after the private equity firm acquired a platform investment in the industry, Accelebrate knew it needed to hire a professional M&A advisory firm.

Advisory Role

BCA was engaged by Accelebrate as its exclusive financial advisor to guide the Company and its owner through a complex transaction that was outside their area of expertise.

Result

Bravaldo Capital Advisors stepped in quickly, negotiated a deal with the private equity owned strategic buyer that exceeded the Owner’s financial goals and ensured a successful closing under a tight timeline.

Bravaldo Capital Advisors

Bravaldo Capital Advisors is a boutique Atlanta based mergers & acquisitions and corporate finance advisory firm, providing independent economic and financial advice and execution services for lower middle market companies in a variety of industries with revenues typically between $10 million and $300 million. BCA offers a full range of transaction and advisory services, guiding clients through sell-side transactions and exit strategy planning, growth through acquisition, debt restructuring and corporate recapitalization. The BCA team is a senior deal team with extensive knowledge and insight into the full life cycle of M&A and corporate finance engagements.