Press Release

Closed Transaction Announcement
Bravaldo Capital Advisors
Has been acquired by:

Bravaldo Capital Advisors, Inc. (“BCA”) is pleased to announce the successful sale of its client, Instead of Flowers, Inc. (“IOF” or the “Company”), a leading e-commerce provider of gourmet gifts and meals, to a private investment group. Bravaldo Capital Advisors served as the exclusive sell side advisor to Instead of Flowers. 

IOF was founded in 1990 and is headquartered in Atlanta, GA. The Company offers overnight delivery of gourmet meals to gift recipients on behalf of retail consumer and corporate customers and has developed a unique business model to allow gift recipients to choose from a selection of gourmet meals.

Micah Serwitz, Owner and CEO of IOF stated, “BCA prepared us at the beginning of the engagement for potential challenges during the diligence process. They were able to step in quickly to provide critical insight and analysis that preserved transaction value. I am grateful to BCA for all the work they accomplished to help ensure our team completed a successful transaction.” 

Don Bravaldo, President of BCA added, “over the last thirty plus years, Micah successfully grew a local, niche gourmet meal delivery business known for its excellent customer service and high-quality food products into an e-commerce provider that has capitalized on the monumental shifts in consumer buying preferences. With significant opportunities available for future growth, Micah has positioned the Company well for rapid scalability under the stewardship of new owners, while realizing his personal retirement and succession planning goals.”

For more information, contact:
Don Bravaldo at or Mark Heyman at