Team bios

George MacConell

Board Advisor

A recognized leader known for strategic vision and business problem-solving, George MacConnell brings 45+ years of operational and executive P&L experience across multiple industry segments to any assignment. His career includes generating positive results with large-cap public companies, venture-backed start-ups, and middle market firms.

In 1999, George began assisting early-stage companies with unique technologies and novel business models. He was a Director and Executive VP of Business Development for, an electronic market for recycled fiber. In 2000, George joined USBuild as CEO. USBuild was a supply chain/turnkey solutions provider for large production homebuilders. In both startup companies, he led the fundraising and developed and implemented go-to-market plans as well as general business development. From 2003-2007, George served as President & CEO of Masisa USA, a wholly owned subsidiary of Masisa S.A., a Chilean forest products company.

George is currently a partner with Management Services & Associates. MSA, an advisory firm launched in 2001, focuses on assisting mid-market companies. He also serves as an Industry Affiliate with American Infrastructure MLP Fund.

George was educated at Northeastern University, where he majored in Business and Economics. He is a member of the University’s Corporation. He received advanced business training at The University of Michigan in finance, strategy development, and implementation. He served on the BOD of John Wieland Homes & Neighborhoods for 17 years and also served as a Director at and

As a member of BCA’s advisory board, George assists BCA in direct business development efforts with lower middle market companies and closely held, family-run businesses, as well as spearheading readiness evaluations and advisory engagements. George’s deep expertise in distribution, building products, and service businesses adds invaluable operational perspective to client engagements.